Description
Created by London-based dentist Dr. Abdelrahman Mohamed, DentoPop flips the script on the classic lollipop, transforming a once tooth-unfriendly treat into a fun reward that actually cares for kids’ teeth.
Sugar-free and packed with clinically proven ingredients like xylitol and nano-hydroxyapatite, DentoCandy helps protect enamel and fight cavities with every lick. Designed to feel like a treat (not a lecture), it brings a little joy to brushing routines, dental visits, and everyday moments - proving that oral care for kids can be both effective and exciting.
From the outset, the brand was conceived with growth in mind. Dento Candy functions as the overarching master brand, designed to accommodate multiple product categories as the range expands. The first of these is Dento Pop, a dedicated sub-brand for sugar-free, teeth-friendly lollipops developed to support children’s oral health.
The Dento Candy master brand needed to feel trusted and dentist-approved, without ever feeling cold or clinical. Its first sub-brand, Dento Pop, was designed to do the opposite, bright, bold, and bursting with fun, living squarely in the world of sweets and made to instantly delight children.
Our challenge was to make both work together. The brand had to speak to kids in colour, smiles, and excitement, while quietly reassuring parents and dental professionals that the science was sound. Instead of choosing between playful or professional, we built a visual language that does both, turning oral care into something children look forward to, and something adults can confidently say yes to.
Colour plays a key role in differentiating flavours and building recognition across formats, from lollipops to flexible packaging. Each palette was designed to feel energetic and child-friendly, while maintaining consistency across touchpoints. Typography is confident and legible, supporting both playful messaging and clear communication of product benefits.
The result is a brand that reframes dental care as a moment of reward rather than restriction. Dento Candy doesn’t lecture or warn; it invites children to participate in healthier habits through joy and design. By combining clinical credibility with bold visual storytelling, the brand stands out in both the confectionery aisle and the oral-care category - demonstrating how thoughtful design can shift perceptions, behaviours, and expectations.
